Posts Tagged ‘ envelope printing

How to Make Your Business Envelopes Unique

Some business envelopes excel easily in marketing while other less than ideal envelopes just crash and get classified as junk mail. The factors that determine this go beyond the envelope printer who actually printed those envelopes. If we look at how people actually design and develop those discount envelopes, you will see that there are key factors that do make a big difference in the finished product.

If you want your business envelopes to of course always be on the successful side of the equation, it will be pivotal that you know about those correct key factors. Let me discuss with you, item by item the five major factors that do represent a big influence on the impact and performance of coloured envelopes. Learning about them will be a big help in how you should develop the features of your own unique business envelopes.

1. The envelope color – The color is a big deciding factor of your business envelopes. You should realize by now that white envelopes do not cut it too much these days, and more or less that option should be out for you, especially if you want to make waves with these cheap quality envelopes.

What will make a huge difference is if you go for more distinct colors that people do not normally see. Besides being totally visible and eye catching, they will also be more memorable, getting their content read easily. So realize now that you will want to decide on a good envelop color as it will mean big with regards to their visibility and performance.

2. The logo marker – The logo you place on your envelope printing designs does count a lot. It is where people measure the official nature of your business envelopes. They judge the authority of your business envelope through the quality and impressive nature of your logos and supporting images.

Hence, you will want to be careful in composing your logo markers for business envelopes. Make sure that you use high resolution full color quality logos and images so that even your cheap craft envelopes will look like they have the authority and trustworthy nature to earn the attention of your readers.

3. The text font style –The main content of most business envelopes is text of course. That means that the font style will make a big difference in how people will perceive these prints. Use old style fonts commonly used by amateurs and your envelopes will be branded as amateurs. Use creative styled fonts and they will of course consider your mails as more of a casual type print. Of course, if you use professional type web 2.0 fonts that will imbue a more modern sleek value to your prints. That is the power of the text font style, so decide on what you want to use very carefully.

4. The paper quality – Printing cheap envelopes online typically allows you to choose specific paper material options easily. This is a good thing because the paper quality and paper finishes will make a big difference on how your envelopes will look overall.

Use thin and rough paper and you will look cheap with these envelopes of course. Use thick and glossy paper and they might think it is another marketing type envelope print. So be careful as you choose your printing materials as they will have a direct effect on the impression of people with your envelopes.

5. Extra marketing headlines – Lastly, if you are the type of designer that uses extra headlines in business envelopes, you should realize that they can also be a big contributing factor in the performance of such prints. Using cliché headlines will probably work against your envelopes of course since people already read too much of those.

Use something very specific and targeted however directly for your goal readers and you will see that they will elicit more positive responses from your business mails. So take note of this as they will be a big determining factor in your campaign.

Now that you know the major feature that make a big difference in envelopes, hopefully you will take great care in deciding precisely how those features are developed and composed. Good luck!

How to Impress Your Clients Using Business Envelopes

To impress your clients with your business envelopes, you need a certain kind of look that immediately engages their interests and their visual senses. Your color envelopes must be designed to get their attentions immediately and of course tease them to read the contents of those envelopes wholly and completely.

This special guide will teach you the basics of how to impress those customers. By following the guidelines below as you design your layouts for business envelope printing, you will have a far easier time producing the right kind of printed envelopes that gets people excited and engaged with its message. Now, read on carefully and discover the best ways to impress your audience with envelopes full color.

1. Use the most impressive material options for envelope printing – The simplest step for anyone to earn Wows in envelope printing is to just use the best materials in producing them. Talk to many color printing services and you will notice that they actually have plenty of different variable options to choose from for colored envelopes.

From special imported paper materials, glossy coatings and glittery metallic inks, you can really customize the physical elements to produce the best “WOW inducing” custom business envelopes for your use.

2. Add impressive cover images in the envelope – Know that it is possible to insert “cover images” in your envelopes full color. When you do actually use this trick, it is easy of course to earn that WOW factor by using very powerful and creative designs that your readers can admire.

The key strategy though is to use your own styled images and not borrow or derive your images from somewhere else. As long as they are your OWN most creative works of cover art for poly color envelopes then you have a great chance of earning that WOW reaction from audiences.

3. Add impressive logos and qualifications in the envelope content – Of course, one quick way to elicit WOWs from readers is to add the most impressive company logos as well as detailed information about the qualifications, rewards, certifications and overall authority of you or your company.

If people can quickly see all your impressive credentials, then all they should be able to say is WOW as they receive your very important and impressive full color envelopes. Just make sure of course that these extra logos and information are integrated nicely and creatively into the overall design.

4. Use the latest impressive fonts for the text – Like other similar color envelopes of the professional nature, you will want to use the latest and most impressive fonts for your text if you want to actually earn WOW reactions from your readers.

The old style fonts just do not elicit the same kind of excitement and freshness that people expect. So always go for the newest font styles for your envelope designs if you want to earn that positive reaction more easily.

5. Add a teaser or compelling call to action – Lastly, you can of course make your readers go WOW with your envelopes if you add a teaser or other compelling call to action in your layout. The key here is to tease people with something they want.

From the promise of free stuff, to actually gaining some important knowledge, these kinds of teasers are the best and most effective way to earn that WOW from readers and of course help them get interested in opening the color envelopes and reading what is inside.

Great! Now it should be a lot easier for you to make great impression on your target audiences. As long as you have one or most of these features in your business envelopes, you should have a great shot at that positive reaction.

6 Envelope Printing Pointers

A successful business is more than having the trendiest and most effective marketing strategies. There’s nothing wrong with taking advantage of online ads, social media, and email marketing. However, you still have to consider the effectiveness and importance of traditional tools. Even in today high tech business owner, the traditional marketing tools still have their important purpose.

A good example of these traditional tools that need to be present in businesses today is the envelope. There was a time when envelope printing was a requisite in every business in the market. Because they need to send letters, bills, receipts, and other correspondences to their customers and prospects, they require the help of this material. But with the advancement in technology, the envelopes have somehow reduced in importance. Because an email doesn’t require an envelope, less and less businesses have invested on this material. Nonetheless, this remains an important marketing tool that will let your promote your brand effectively.

If you intend to invest in print marketing and want to create custom printed envelopes, here are the important things you need to consider:

What size should you use? Envelopes come in different sizes. They are measured in terms of “C” sizes. The most common sizes are C3 (458mm by 324mm), C4 (324mm by 299mm), and C5 (229mm by 162mm). Your choice of size will depend on your need.

Should you create windows? You can opt for a window or windowless design. If you require both styles, you can create them both.

The type of paper to use. You have to make sure the paper used is sturdy and high quality. Because your envelope will likely be passed on to different hands and machines, a high grade paper will make sure that the material don’t crumple or tear off easily. You can also opt for colored paper. You can use off-white, beige, or grey papers.

Color to incorporate. If you intend to print your logo and slogan on your material, you have to decide well on the colors you will use. It is best if you use the same colors you used on your other marketing materials. This will help you promote brand awareness and recognition.

Hire a professional printing company. Even if you have the means to print your envelopes on your own, it is still best to get them printed professional. There are plenty of print shops today that will give you high quality printing. You can either hire an online or offline printer. Whichever you pick, you have to make sure that your envelope templates will be in good hands.

Look at postage regulations. If you opt for custom envelope printing, you have to make sure that your local post office will accept oversized or embellished mails. It will help if you get to know the regulations in your area first so you don’t waste money and effort in creating the wrong envelopes.

As an effective marketing material, well designed envelopes will surely bring good results to your business. Of course, you have to create a design that will promote your brand best and give you the first impression that you want. Envelopes don’t require a lot of investment. Even with a meager budget, you can effectively create the perfect design that will put your business on top of your customer’s mind.

For more wise ideas about cost effective and expert print materials, visit: custom envelope printing.