Car hire in Bucharest Otopeni Airport

Customers, target market, market segmentation for car rental Bucharest Otopeni Airport.
In the market segments can be identified the main, they are designed for a car rental company:
– Tourists and casual customers – it is individuals who use car rental service for a few days, as required. A significant increase in sales volume recorded thus in holiday periods.
– Insurance companies – they offer a vehicle in circumstances where the insured car was stolen or seriously injured.
– Trading companies – these short term leases one or more vehicles for their employees who travel for professional at home or abroad. Where displacement occurs for longer periods of time, the company prefers formula long term rental service type, which is more cost-effective.
– Companies hire commercial vehicles occasionally require major aspects of their

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