France wants to make an alliance to rival PayPal and Google Checkout

Orange, SFR and Bouygues Telecom – the largest mobile operators in France have teamed to create an online payment service to compete with services like PayPal (owned by eBay) and Google Checkout.

The service will be launched together with the international IT services provider Atos Origin and is supported by the largest online retailers in France, including Aquarelle, Brandalley, DARTY and Rue du Commerce. Customers of the three operators will be able to pay the middle of this year on the Internet for goods or services through the new service, which will be called Buyster – which will connect the mobile phone number of a bank account. To make payments online users will not need to enter the card details (name, card number, security code, expiration date), but cell number and a code obtained Buyster registration. Service can be used for mobile payments and for payments on the Internet, made from a computer.

Online payment services will be available only in France but could be provided in Europe and other markets through a licensing system, according to company marketing director. These developments suggest the efforts of French telecom operators to develop their own online services to generate revenue from online payments and e-commerce growth. It is the most recent attempt to regain lost ground operators in the face of companies like Apple, Google and eBay (via PayPal).

On the other hand, Google has already integrated model in its latest smartphone, Nexus S, technology Near Field Communication – NFC, which will allow customers to make payments by phone, and Apple could integrate technology into future iPhone models iPad. NFC technology is a short distance mobile communications, which allows exchange of data between the special chips embedded.

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