Cosmote and Vodafone are looking for high-income customers to buy iPhone 4

Apple iPhone 4, one of the best selling smartphone in the world, is used by mobile operators Cosmote and Vodafone as a way to retain and attract high-income customers, trade show offers published by the operators.

Both Cosmote and Vodafone have released three iPhone rate plans, lower limit of the charges being set at 19 euros – an amount above the average telecom spending in the local market. The combined monthly income Cosmote user is averaging around five euros, while Vodafone’s average monthly income from a subscriber of 14.1 euros, and from 2.5 euros a prepaid customer.

And subsidies to purchase iPhone 4 shows that operators targeting high-income users, especially those who are already on the network: Vodafone, for example, lowers phone price to 99 euros for existing customers who pay a subscription of 59 per month. Another target for Vodafone business customers: some customers may buy the iPhone 4 to 99 euros if net operating a mobile option for 16 euros per month. Vodafone plans to sell the iPhone in April than by subscription, said Commercial Director of Vodafone, Karsten Wildberger.

Cosmote, the only one who does not sell the iPhone locked to the network, took a cautious approach in its strategy of subsidizing the phone, including the largest exchange data traffic and number of SMS, MMS and minutes of calls in relation to the subscription comparable competition.

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